Reporting is the easy part.
Measurement never stopped pollution. Action does. We work with leaders, coaches and project owners to turn sustainability intent into projects that get built — through authentic leadership, circular-economy thinking and ISO integrated management systems.
Two four-week programmes and a coach certification, led by Dr Paul O. Olson.
Fig. 01 — Country Overshoot Days 2026: when Earth Overshoot Day would land if everyone lived like… Global Footprint Network
Per programme, start to finish
A week, including the optional hour
Of executive practice behind the model
Endorsed by the global tacit-knowledge think-tank
Three ways in
Each runs on the same facilitated model: short expert input, real peer discussion, and homework you apply to your own project.
For executives
The Mid-Market Leader's Accelerated Guide
Sustainable turnaround & growth for CEOs, CXOs and senior directors of mid-sized businesses. Authentic purpose, strategic ESG, circularity and ISO integrated management — in four weeks, without a consultancy invoice.
- ESG as strategy, not compliance
- Find your circular hotspots
- Leave with a project charter and KPIs
For coaches & mentors
The Mentoring Masterclass
For experienced coaches, mentors and consultants who want to hold sustainability conversations at board level — and be useful in them. The same frameworks, taught from the mentor’s chair.
- Facilitate the green conversation
- Supervision from a master practitioner
- Route into the coach certification
Certification
Sustainability Project Coach
The next step after either course: certify as a Sustainability Project Coach, take on Very Important Projects, and join the VIP community with a year of backing behind you.
- ISO-aligned certification track
- Listed among our certified mentors
- A year of VIP project support
How a week runs
Roughly three hours, one of them optional.
The slides is the anchor for both versions of the course. The facilitated discussion taps into our tacit knowledge: what we know must be true for circularity projects to succeed.
Homework
You plan against the core model, so you arrive with your own project in hand.
Input & provocations
Principles, frameworks and cases — then questions, answered directly.
Facilitated discussion
Group format. Guided peer learning, applied to your organisation rather than a case study.
Stay behind
Optional. For the questions we didn’t have time for, or where you need a 1:1 discussion.
Standards are necessary. Driving the same road, however narrow in the beginning.
Standards represent the how — our collective tacit knowledge.
If reporting prevents green-washing, good. But much of what we need is already obvious. Nature does not accept a deadline extension: forests take decades, glaciers take a thousand years.
Green Mentoring is about acceleration — getting the right projects started, in the right order, by people with authority to decide.
Fig. 02 — Narrow at the start, and still the only road.
Six minutes on why this matters
Dr Paul sets out the case: what sustainability work actually asks of a business, and why coaching — not consulting — is how it sticks.
Join the mailing list and the bi-weekly TrendWatch, whitepapers and event invitations follow.
Who it's for
Coaches & mentors
Experienced practitioners, business mentors and management consultants who want sustainability in their working repertoire — and a certification that stands up.
Owners & SME leaders
Mid-market CEOs, CXOs and senior managers carrying both the quarter and the decade, who need the shortest credible route from intent to project.
Public & community projects
Local authority, public-sector and community project leads who have the mandate and the goodwill, but not the frameworks or the sequencing.
Chairman of the board, health-insurance joint venture — where Paul was lead coach on the LEAN project and executive coach to the CEO
P.L., master practitioner executive coach, ex VP Research
J.D., ex Sr Exec VP, global airline; chairman of several corporate boards, Denmark
Fig. 03 — Dr Paul O. Olson, MBA MSc, founder
Dr Paul O. Olson, MBA MSc
Psychologist and master practitioner coach with an MBA and forty years in business services and executive development — a Global VP, a UK university lecturer, and a long habit of being trusted with the conversations that decide whether a company turns around.
His work sits where psychology meets governance: organisational and cultural change, turnarounds, and getting the critical initiatives executed in the right order. Green Mentors is that practice, pointed at the climate problem.
Plus an MBA and an MSc
Coach & supervisor
GO-TKM
Executive search
NSPC, Middlesex University
Certified mentors across Europe and worldwide
VIP — Very Important Projects
The community after the course
Certified alumni join the VIP community, where we back a small number of real projects — company, public sector or local — for up to a year. Peer supervision, our coaches, and the Good News Collection of what has already worked.
Complete a course
Certify as Sustainability Project Coach
Bring a project to the community
We support it for up to a year
TrendWatch, every second week
What actually changed in sustainability practice, read in five minutes. Plus whitepapers, the Good News Collection and first sight of new cohorts. No noise.
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