How to Reclaim the Future and Become a Hero

This blog is a mating call for serious business leaders, consultants, investors and coaches. Our purpose is to inform, teach, challenge and provoke. Anything it takes. Because we cannot save the future unless we know what works. I is also not enough that a few of us do what is needed, if the rest continue their business-as-usual.

Norway is an example of this ignorance. We are right on track to only sell electric cars by 2025, but are still exploring new oil & gas fields as if we can afford to earn loads of money from spewing more carbon into the atmosphere. We have projects to pump carbon back into the earth, but are absolutely unwilling to be responsible for pollutions outside Norway.

The net effect is that Norway is a net contributor to destroying the planet. This is ignorance of the many and wilful blindness by those in charge. It must stop.


The same wilful blindness exists in every country on the planet. Some are better, many are worse. But politicians and activists don’t create products. Companies do. We have to act. Therefore this mating call to actively change business practices: as business leader,s marketers, consultants, investors and coaches. 

This blog is part of the ENGAGE social campaign. Enjoy – or we might say we would enjoy, were it not for the fact that these are serious matters. Serious as in ‘war on climate change’. Activism and politics have failed.

As leaders, mentors and investors, we must mobilise and save the planet for our children and grand-children.

Together we must win the “war on climate change” and become the hero. Are you in?